Andrea brought clarity to a tangle we'd been living with for years. Within ninety days we had a roadmap that actually got executed — not another plan that died on a shelf.
Where strategy meets flawless execution.
I'm Andrea Florescu — a Seattle-based technology strategist and operations consultant. I work with founder-led service businesses and mid-market operators who need senior strategic thinking and the discipline to actually execute on it. No fluff, no theatrics — just systems that move the numbers.
Four ways I turn complexity into competitive advantage.
Every engagement is built around a measurable outcome — pipeline, cost, time, or capacity. Pick the lens that fits the problem, or work with me across all four.
Technology Strategy
Cut through vendor noise. Pick the right stack, sequence the right investments, and align technology to revenue — not the other way around.
Operations Consulting
Find the friction. Redesign the workflow. Recover hours, dollars, and team capacity that have been hiding in plain sight.
Digital Transformation
Move from analog habits to modern systems without breaking what already works. Phased, sequenced, and operator-tested.
Fractional Leadership
Senior operating muscle without the senior-leader payroll. Embedded as your interim CTO, COO, or strategy partner.
Strategy that doesn't move numbers isn't strategy. It's a slide deck.
Four phases. One bias toward execution. Every step ends with something the team can run.
Discover
Interviews, data review, and a brutally honest snapshot of where the friction actually lives.
Design
A sequenced plan with owners, dates, and a single agreed-on success metric — not a wishlist.
Execute
I work side-by-side with your team to ship the change, not just recommend it.
Sustain
SOPs, KPIs, and the operating muscle to keep the new system alive after I'm gone.
Transformation, measured.
These are the numbers I'm hired to move — and the numbers I refuse to hide behind.
Across engagements with service-business founders — driven by sharper positioning, lead routing, and CRM hygiene.
Achieved in 90 days for a service-business client through workflow redesign and vendor consolidation.
Reclaimed for high-leverage work by removing duplicated tools and codifying SOPs.
Industries I know well.
Twenty-five years across seven industries means I show up on day one already speaking your language — and already skeptical of the usual answers.
Words from the operators who hired me.
We hired Andrea to fix one workflow. She rebuilt three, recovered a quarter of my team's week, and made the case for the next investment without selling us anything.
Most consultants leave you with a deck. Andrea left us with a working operating system — and a team that knew how to run it.
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Growth starts with a conversation.
No pitch decks. No hard sells. A direct conversation about where your business is stuck and whether I'm the right person to help unstick it.