If you haven’t already started preparing for the holiday season….news for you: YOU ARE ALREADY LATE!!! But, being late is better than not showing up at all.

For those who are late or haven’t prepared yet a clear plan on how you will take this bull by its horns, here is a guide for you!

So, are you ready for the holiday season?

For most, the answer is a definite “not yet.” This means there is no better time than now to start thinking about your holiday marketing campaigns.

The holiday season formally begins with Black Friday and Cyber Monday (also known as “Cyber Week”) and leads up to the slew of December holidays including after Christmas Sales and New Year’s Deals.

You don’t want to miss seasonal promotional opportunities or holiday shopping sales — especially to your competitors who may have started preparing already. We have now entered the planning phase –– arguably the most important part of a successful season.

Creativity is key to win mindshare and dollars. You need to master the balancing act between marketing and operations. Check out below the list of our

28 Holiday Marketing Tips & Tricks


  1. Prepare for the Holidays Early (You’re Already Late!)
  2. Engage With Your Customers Early (to increase conversions)
  3. Start Promoting Now
  4. Use Your Cash Cow
  5. Stay Focused
  6. Prepare in Advance
  7. Cash in on Exclusivity
  8. Sell More Than Your Product
  9. Sell the Brand Lifestyle
  10. Get Up Close and Personal
  11. Start to Build a Core Customer Segmentation Strategy
  12. Create Personas
  13. Launch a Holiday Channel Strategy
  14. Think Out of the Box
  15. Double Down Where it Works
  16. Pay Extra Attention to Mobile
  17. Sell on Amazon
  18. Make Customer Loyalty a KPI
  19. Focus on Longevity
  20. Convert New Customers Into Repeat Buyers
  21. Think Big Picture
  22. Experiment with Your Pricing
  23. Mind Your Metrics
  24. Make Noise About Any Shipping Perks
  25. Build Your Subscriber Lists
  26. Double Down on Retargetting
  27. Narrow Your Focus
  28. Dare to be Different

This is just a summary of our best tricks and tips. For a full description on each one of these tips and tricks, download our 20 pages PDF guide where we explain what we mean for each of the points on this list.


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