Free Download · LinkedIn Authority Series

15 minutes to build a LinkedIn profile that starts better conversations.

Most people leave workshops inspired. The successful ones leave with implementation. This is the checklist I use with every founder client — a profile audit ranked in the exact order a stranger sees you.

What's inside

  • The five-second test — three questions your profile must answer
  • The five priority fixes that load before anyone decides to keep reading
  • Section-by-section audit of Photo, Banner, Headline, About, Featured, Skills
  • A weekly LinkedIn rhythm you can actually keep — 10 minutes a week
  • Your score: 65 boxes, honest benchmarks, and what "done" looks like

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12 pages

Print it, tick the boxes beside your open LinkedIn tab, finish in one sitting.

65 audit points

Nobody ticks all 65 on the first pass. That's the point — you'll see what's still open.

Zero fluff

No tactics that stopped working in 2019. The pieces of a profile that still get people referred today.

"People aren't ignoring you. They're trying to figure out what you do. Your LinkedIn profile should answer questions — not create them."

Andrea Florescu · Founder, Smart Brand Ideas · Read more about Andrea →