About Andrea

The Strategist Behind The Work

25+ years bridging technology, operations, and business strategy. Based in Seattle. Trusted by leaders across services, higher ed, healthcare, retail, and more — locally and globally.

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Years Experiences

I've Always Lived Between Multiple Worlds

I didn’t start my career planning to become a consultant. I started it trying to fix things, like broken processes, misaligned technology, and teams that knew more than their systems allowed them to do. What I discovered is that most organizations don’t have a strategy problem. They have an execution gap.

Over 25 years across technology, service-based businesses, higher ed, healthcare, and retail, I’ve sat in enough boardrooms and war rooms to know the pattern: smart leaders, clear ambition, and a stack of tools and teams that don’t quite connect. That’s where I work.

My background spans enterprise technology strategyoperational design, and organizational change leadership. This means I can hold the full picture: where you want to go, what’s standing in the way, and how to build the bridge between them.

I founded my Seattle-based consultancy because I believed there was a better model. A molder where senior-level expertise wasn’t locked inside a large agency billing structure, and where the same person crafting the strategy was in the room when things got hard. Where outcomes, not outputs, defined success.

That belief drives every engagement I take on today, whether it’s a technology strategy project with a Pacific Northwest company, a digital transformation program for a national healthcare system, or fractional leadership for a global organization that needs senior operational capacity without a full-time hire.

Mission

Why I Do This Work — and How I Think About It

Clarity.

Most organizations aren't held back by a lack of ambition — they're held back by a lack of shared clarity. My first job in any engagement is to make the complex legible: what's actually happening, what actually matters, and what the right next move is. No jargon, no hedging.

Execution.

Strategy without implementation is a conversation. I've built my practice around closing the distance between vision and reality — working directly alongside teams to move plans from whiteboards to workflows, and from workflows to measurable business results.

Ownership.

I don't build dependency. Every engagement is structured so your team walks away with greater capability, clearer systems, and full ownership of the results. The measure of a successful engagement isn't whether you keep hiring me — it's whether you no longer need to.

My mission is to help organizations close the distance between where they are and where they're capable of being,by bringing together the strategic clarity, operational discipline, and human intelligence that great transformations require. Not as an outside voice, but as a trusted partner in the work itself.

Six Principles That Shape Every Engagement

Outcomes Over Outputs

Deliverables are a means, not an end. Every engagement is anchored to specific business results — and we measure against them honestly, adjusting when needed.

Clarity Before Speed

Moving fast in the wrong direction costs more than moving slowly in the right one. I invest in understanding the full picture before recommending action.

Radical Honesty

I'll tell you what you need to hear — including if I'm not the right fit. Honest counsel is more valuable than comfortable advice, and I've built my practice on that principle.

Strategy That Sticks

A plan nobody uses is just a document. I design for adoption — building capability in your team, not dependency on me.

Cross-Functional Fluency

I speak technology with your engineers, operations with your COO, and strategy with your board. That translation layer is where most consultants miss the mark.

Selective by Design

I take on a small number of engagements at a time so each client gets full attention. When I'm in, I'm fully in.

Technology is Never the Problem.

Alignment Is the Problem.

Most organizations I work with have invested heavily in technology. They have the tools. What they lack is coherence, a clear line connecting their technology choices to their business strategy, their operational design, and the people executing it all day to day.

My job is to build that line. Not just to recommend what it should look like on paper, but to work through the organizational, technical, and human complexity it takes to make it real.

I believe the best consulting relationships feel like a trusted internal partner, someone who’s honest when things aren’t working, creative when the path isn’t obvious, and disciplined enough to see the work through to measurable results.

That’s what I bring, whether I’m working with a fast-growing Seattle startup, a national enterprise, or a global organization navigating its next stage of digital transformation.

Industries I Know Well

Higher Education

Technology modernization, administrative operations, enrollment systems, and digital strategy for colleges, universities, and ed-tech organizations navigating change.

Manufacturing

Operational efficiency, ERP and production system strategy, supply chain technology, and digital transformation programs for manufacturers modernizing their infrastructure.

Publishing

Editorial operations, content workflow systems, digital distribution strategy, and technology modernization for publishers adapting to a rapidly evolving media landscape.

Coaching & Consulting

Business infrastructure, offer design, CRM and delivery systems, and the operational foundations that turn individual expertise into scalable, sustainable practices.

Retail & E-Commerce

Omnichannel operations, supply chain technology, customer experience systems, and performance marketing operations.

Engineering

Project delivery operations, technology stack strategy, cross-functional team design, and systems integration for engineering firms and technical service organizations.

Healthcare

Digital health transformation, clinical workflow design, regulatory-aware systems strategy, and cross-functional change management for providers and health networks.

Coaching & Consulting

Business infrastructure, offer design, CRM and delivery systems, and the operational foundations that turn individual expertise into scalable, sustainable practices.

Event Venues

Booking and operations systems, vendor management workflows, client experience design, and the technology infrastructure that keeps high-volume venues running seamlessly.

Find Your Answer Here

Frequently Asked Questions About Working With Andrea

Andrea works with growth-stage companies and established organizations across technology, healthcare, financial services, and retail. Her clients are typically leaders — founders, CEOs, COOs, and CTOs — who know their organization has more potential than their current systems allow. They're ready to invest in real change, not just advice.

Common Questions

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Let's Talk

Enough About Me —
Let's Talk About You.

No pitch decks, no hard sells. Just an honest conversation about where you are, where you want to be, and whether I can help you get there.