insights

Business insights and articles written by our team of world-class professionals

Hands holding cracked soil with healthy green seedlings sprouting upward, symbolizing startup growth, resilience, and new opportunities fueled by AI-powered experimentation. Soft pastel geometric background adds a modern, future-focused feel.

Smarter Startup Growth: AI Experimentation in 2025

In 2025, startup growth depends on smarter testing, faster learning, and data-driven decisions. This post explores how AI-powered experimentation helps founders validate ideas quickly, optimize strategies with real-time insights, and build sustainable growth systems. Discover the tools, trends, and growth frameworks that are transforming how modern startups scale in an unpredictable market.

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A bold, curated guide to the 35 most powerful organizations supporting women entrepreneurs — including funding sources, mentorship networks, leadership groups, and resources to help you grow and scale with confidence.

35 Powerful Organizations Every Woman Entrepreneur Should Know About (And Actually Use)

Discover the top 35 organizations every woman entrepreneur should have in her corner — from funding and mentorship to leadership networks and high-level support. After attending Erin Ennis’ “Thriving Together” session at the BLOS 2024 conference, I expanded her original list into a powerful, actionable guide to help women grow faster, scale smarter, and stop building alone.

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12 Best Books Every Entrepreneur Should Read to Build a Growth Mindset

A growth mindset is the secret weapon of successful entrepreneurs. It’s what helps you bounce back from setbacks, embrace challenges as learning opportunities, and keep moving forward when things get tough. These 12 books will not only expand your knowledge—they’ll rewire the way you think, lead, and grow, both in business and in life.

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Growth Hacking Strategies to Scale Your Business Faster

Scaling a business takes intention, strategy, and the right systems. Instead of chasing followers or overspending on ads, growth hacking allows you to build repeatable processes that convert interest into paying customers and loyal supporters. By testing, measuring, and focusing on what truly drives results, you can move from slow, uncertain growth to scaling your business faster, with clarity and confidence.

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Free Google AI Courses

A hand-picked list of free Google Cloud AI courses—LLMs, prompts, image gen, Vector Search/RAG, and Vertex AI Studio—plus a 7-day plan to launch something useful.

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