August 14, 2025
You don’t even need to obsess over what they’re doing right.
The real power? Spotting what they aren’t doing — and owning that space.
Here’s exactly how I used ChatGPT to uncover a niche leader’s blind spots and turn them into content that not only competed… it outperformed.
Find a niche leader who serves the audience you want.
Not someone you idolize. Not your “content inspo.”
Think of them as a case study in what works, and what’s missing.
Instead of endlessly scrolling their feed, pull their last 30 posts (captions, dates, engagement numbers) into a spreadsheet. This makes it easy to spot:
Overused topics
Dead engagement zones
Conversations they never start
Those “never touch” areas? That’s your opportunity.
Take that spreadsheet and drop it into ChatGPT with this prompt:
*You’re my social media strategist. Review this data and tell me:
The topics and formats they’re ignoring
The blind spots in their positioning
5 post ideas I can create to fill those gaps and position me as the more relatable, high-value option for the same audience.*
In seconds, you’ll have a gap map of where you can step in and lead.
The goal isn’t to be a better version of them. It’s to be something they’re not.
For example: If they ignore “real-world quick fixes,” you could launch a series like 5-Minute Fix Fridays — raw, useful, and packed with personality.
Now you’re not competing for attention in their lane. You’re building your own road.
Great content hooks attention, delivers value, and drives action.
Here’s the formula I use:
Emotional Hook – Make your audience say “That’s me” instantly.
Tactical Takeaway – Give them something they can apply right now.
Action-Trigger CTA – Get them to comment, save, or DM you with purpose.
Run your drafts through ChatGPT again:
Punch up the hook, sharpen the takeaway, and give me a CTA that sparks conversation or saves.
Good words deserve visuals that stop the scroll.
Instead of guessing, reverse-engineer your competitor’s best-performing designs:
Screenshot their top 3 posts
Drop them into ChatGPT’s vision tool with:
Break down the pacing, hook placement, and design flow. Now give me a 7-slide carousel plan for my post idea — but make it sharper, cleaner, and branded to me.
Your audience will get a familiar look — but with your upgraded flair.
One post won’t change everything.
But 30 days of consistent, relevant, high-value content based on competitor blind spots?
That shifts the conversation — and the audience — toward you.
Andrea’s Take: You’re not in a race for followers. You’re in a race for trust. And the fastest way to win is to give people what your competitors never thought to deliver.
